Sep 22, 2025
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3 min read
Scaling a Startup: Lessons from Advokatguiden/The Lawyer Guide
The Lawyer Guide kicked off in Norway 🇳🇴 back in 2020 as Advokatguiden. Immediate traction. We mixed our networking capacity with a heavy PR push, and suddenly the platform became THE tool to find and review lawyers in the country. This was a very specific product talking to the right audience. The perfect MVP 🤙🏻
Sep 11, 2025
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2 min read
END Agency in Le Figaro Magazine
I recently had the chance to be featured in Le Figaro Magazine, where they covered my journey as founder of END Agency — from building websites to organizing design conferences, and pushing the boundaries of what digital design can be and should be.
Sep 3, 2025
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3 min read
Design’s Favorite Shape Isn’t A Square
Humans love patterns. And if design has a favorite shape, it’s not the rectangle on your screen—it’s the wheel.Look at the history of products and you’ll see it repeating. Rotary phones, Braun T3 radios, the iPod, even the Apple TV remote. Four different decades, four different contexts, but the same circular idea at the core.The wheel keeps sneaking back in because it works.
Aug 19, 2025
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5 min read
Advokatguiden / The Lawyer Guide: Expanding Transparency in the Legal World
Founded in 2020, Advokatguiden (known internationally as The Lawyer Guide) started in Norway with a simple mission: make the legal profession more transparent and accessible.
Aug 12, 2025
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4 min read
Everywhere you look, color is disappearing. And that’s a problem.
Cars are now 80 percent grayscale. Cinema drenches vibrant sets in blue-gray monotony. Brands ditch bold logos for meek neutrals. Architecture repeats beige-glass-steel grids with robotic uniformity. Minimalism has gone on autopilot.
Aug 7, 2025
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3 min read
I Use Lovable to Move Fast and Test In Real Life
Lovable is fast, that’s why I use it. It’s not trying to be pixel-perfect. It’s trying to get you moving. The hype around them is fully deserved: they deliver what they promise.
Jun 30, 2025
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4 min read
My Talk on AI Design and Vibe Coding at Mistral AI in Paris
Summer 2025, I had the chance to speak at the Mistral AI offices in Paris during a special edition of the World Class Designers event, co-organized with Design Club. Sharing the stage with Zach Krasner, Head of Design at Mistral, was both an honor and a privilege.
Jun 2, 2025
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4 min read
How small design inconsistencies can ruin a Fintech UI
In fintech, design isn’t just about aesthetics—it’s about trust. A well-structured interface communicates security, clarity, and legitimacy. But even the most visually impressive UI can fall apart under the weight of small, repeated mistakes. This is what we call design accumulation: the piling up of minor inconsistencies that eventually break the user experience.
May 14, 2025
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5 min read
Figma Sites came to replace Framer: Can They Succeed?
For the past two years, Framer has built its reputation on one thing: doing what Figma didn’t. It let designers ship websites—visually, quickly, without code—while keeping the UI and logic familiar to anyone fluent in Figma. That strategy paid off. Framer became the go-to for freelancers and solo designers who wanted to stop handing off files and start delivering fully functional websites. Design it, publish it, get paid. Simple.
May 3, 2025
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5 min read
Figma’s new AI features are reshaping the role of designers
Figma just launched a set of AI-powered tools that go beyond interface design. With this update, it’s clear: Figma wants to be the all-in-one platform for designers—whether you’re shipping a landing page, building an internal tool, or posting on social media.