Design’s Favorite Shape Isn’t A Square
Humans love patterns. And if design has a favorite shape, it’s not the rectangle on your screen—it’s the wheel.Look at the history of products and you’ll see it repeating. Rotary phones, Braun T3 radios, the iPod, even the Apple TV remote. Four different decades, four different contexts, but the same circular idea at the core.The wheel keeps sneaking back in because it works.
